A channel partner strategy in 4 steps and 60 seconds
Free
12 minutes
English

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Description

The content focuses on the concept of a sales channel and its importance in business. It explains that marketers often use the term 'channel' to refer to tactics like radio or TV ads, while salespeople and BTV marketers use it to mean the direct or indirect sales process. The correct understanding of this concept is crucial for businesses to choose the right channel partner strategy. This strategy involves selecting the most effective method to reach customers with a product or service. The content emphasizes that instead of focusing on what kind of channel will serve them best, businesses should consider their target audience and how they can effectively engage with them through different channels. It also highlights the importance of understanding the customer's needs and preferences when developing an effective sales channel strategy. Additionally, the content touches on the idea that businesses often prioritize their own needs over those of their customers, which can lead to ineffective strategies. The four-step process outlined in the content provides a clear guide for businesses to create a tailored sales channel strategy that suits their specific goals and target audience. learn more

Professions

Vendor Manager Sales Manager Sales Director Product Specialist Product Manager Marketing Manager Marketing Director Channel Manager Category Manager Business Development Manager B2B Sales Representative

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