An FMCG Start-up
Free
43 minutes
English

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Description

The content delves into the history of Nima, an FMCG start-up that began as a small operation run by its founder, Mr. Kassan Bhai Patel. In 1969, he started making detergent powder in his backyard using basic equipment and manual labor. The product was priced affordably at Rs. 3.5 per kg, compared to the established brand's price of Rs. 15 per kg. This approach helped Nima gain traction in the local market, where people appreciated the value for money proposition. As the business grew, Mr. Patel incorporated Nima as a private limited company in 1984 and later transformed it into a public limited company in 1993. The company's success continued with its listing on the stock exchange in 1994. Throughout this journey, Nima's focus remained on developing innovative products that catered to the needs of the common man. The story of Nima serves as an inspiring example of entrepreneurship and innovation in the FMCG industry. It highlights the potential for small beginnings to lead to significant corporate success. The content also touches upon the importance of understanding customer needs and providing value through affordable and quality products. learn more

Professions

Supply Chain Manager Strategy Consultants Strategy Consultant Small Business Owners Small Business Owner Product Manager product developers Operations Managers Operations Manager market researchers Marketing specialist Marketing Managers Marketing Manager Entrepreneurs Entrepreneur Corporate Finance Executive Corporate Executive Business Owner Business Growth Strategist Business Developer Business Analysts Business Analyst

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