Audience Engagement Brand Management Marketing Impact Podcast Episode 11
Free
31 minutes
English

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Description

The discussion revolves around the concept of brand engagement, which is essential for businesses to foster meaningful relationships with their customers. This involves a two-way communication process where brands listen to consumers' feedback and adapt their strategies accordingly. The evolution of marketing from one-way channels like TV, radio, and print to interactive platforms such as social media has given consumers more control over the narrative. Some companies were initially hesitant about this shift, fearing they would lose control of their brand's image. However, successful brands have learned to harness the power of engagement by creating a dialogue with their customers. This approach allows businesses to gather valuable insights and make informed decisions that cater to their target audience's needs. The conversation also touches upon the role of employee engagement in promoting a company's brand. It suggests that employees can be powerful advocates for the brand, provided they are engaged and aligned with its values. Furthermore, the discussion explores how brands can use different techniques and strategies outlined in marketing expert Nicholas Allen's book 'Heavyweight Marketing' to build champion brands. learn more

Professions

Video Producer Social Media Specialist Social Media Manager Small Business Owner Sales Manager Podcast host Marketing specialist Marketing Manager Marketer Manager Influencer Human Resources Specialist Entrepreneur Digital marketer Digital Content Creator Customer Service Representative Content Creator Business Owner Business Development Manager Brand Manager Branding Expert

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