Customer Touch Points Soft Skills Skills training TutorialsPoint
Free
19 minutes
English

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Description

The subject matter delves into the definition of a touch point, which refers to any interaction where a potential or actual customer has an experience with a particular business. This can occur before, during, or after a purchase. The content highlights the significance of customers as the lifeline of any business and how retaining them is essential for success. It emphasizes the importance of engaging customers at every touch point, making their experience seamless across various interactions such as online platforms (e.g., website), offline spaces (e.g., retail stores), and social media. The educational material also touches upon mapping a customer's journey across these different touch points, defining optimal experiences at each stage, and why this is crucial for businesses seeking to build strong relationships with their customers. learn more

Professions

Sales Manager Retail Store Owner Marketing Manager E-commerce Entrepreneur Digital Marketing Specialist Customer Service Representative Customer Experience Specialist Business Development Manager Brand Manager

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