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Description
The subject matter revolves around understanding customers in a construction business environment. It's essential to know who your customer is, what drives them, and their needs. This knowledge allows for targeted marketing and business strategies that cater to specific consumer groups. The speaker will explore four fundamental ways to increase sales and profit, which are crucial for business success. They will also delve into the differences between B2B and B2C models in the context of construction. The video aims to provide insights into customer-centric business practices, emphasizing the importance of understanding customer needs to achieve long-term success.