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Description
The subject matter covered in this content revolves around setting up an automated email sequence using Pipedrive's advanced automation features. Specifically, it focuses on creating a follow-up system that triggers when a new deal is created in the pipeline. The primary objective is to send a series of emails to the contact person on the deal, nudging them to schedule a call with the sales team. This involves configuring an automation workflow within Pipedrive that requires the advanced subscription plan for access. The content implies that users already have some basic understanding of Pipedrive and its features, but may need guidance on setting up more complex automations like this one. It's also suggested that users can upgrade their Pipedrive subscription to unlock additional features necessary for triggered automations. The email sequence itself is designed to be simple yet effective, with a primary goal of booking a call with the sales team and sending follow-up reminders if the contact person doesn't respond initially.
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