Gael Breton of Higherclick On Inbound Marketing For Startups at Harvard Business School
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Description
The subject matter covered in this content revolves around modern marketing strategies, with a focus on inbound marketing as an essential approach for startups. It emphasizes the importance of being part of the online discussion rather than disrupting it, by providing value to users. Social media platforms (Facebook, Twitter, LinkedIn) and search engines are highlighted as primary channels through which people connect, share information, and make purchasing decisions. The content also touches upon the challenges faced by traditional SEO methods in an increasingly tech-savvy landscape, where users rely on recommendations from friends and online communities rather than paid advertising.