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Description
The video explores the concept of paid advertising on Instagram as a means to grow business accounts. It explains that paid ads allow for targeted promotion of content to specific audiences based on factors such as location, age group, interests, and income levels. Unlike organic reach, which relies on algorithm-driven visibility, paid ads provide a more controlled approach to reaching the desired audience. This strategy is particularly beneficial for businesses seeking to target local customers or those with niche interests. By using paid ad campaigns, businesses can increase their online presence, boost engagement, and ultimately drive sales. The video also touches upon the importance of ethical and above-board practices in running paid ad campaigns.