How FINN.no went from being search engine hostile to be a little bit friendly - Henning Spjelkavik
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Description
The speaker begins by discussing the importance of SEO for Findotal, a website with over 95% of its pages indexed by Google that were a waste of time and energy. The video explores how Findotal went from being search engine hostile to friendly, covering topics such as statistical research, user engagement, and page optimization. The speaker emphasizes the importance of being friendly towards search engines, highlighting that it's not just about optimization but also about being visible and accessible to users. The video concludes by providing tips on how to avoid the same problems as Findotal and improve a website's SEO. Key points covered in the video include the importance of knowing your audience, optimizing page load times, and using descriptive and unique page titles.