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Description
The subject matter covered includes keyword research, specifically how to create an SEO keyword list using the Google Keyword Planner tool and Microsoft Excel. The goal is to develop a categorized list of keywords that can be targeted in search engine optimization (SEO) efforts. This involves using the 'Discover New Keywords' feature in the Google Keyword Planner to find relevant terms. Additionally, the content discusses how to come up with a list of keywords and categorize them for targeting in SEO. A seven-step process is also outlined for creating SEO keywords, which includes using the keyword planner for research and analyzing search volume, competition, and advertiser bids. The importance of coming up with a list of keywords and categorizing them is emphasized as a crucial step in planning content creation for those keywords.
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