Lec 59 - Marketing Techniques Implementation & Control
Free
22 minutes
English

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Description

The content focuses on the importance of implementing effective marketing strategies in Business-to-Business (B2B) markets. It highlights how these markets differ from their consumer-oriented counterparts, with factors such as segmentation, industrial buying behavior, and the four Ps (product, price, place, promotion) needing to be understood in B2B contexts. Strategies for success in B2B markets are also discussed, including those that account for the unique characteristics of these markets compared to Business-to-Consumer (B2C) ones. Implementation and control of marketing strategies within B2B settings are key topics, including how to evaluate whether strategies are successful or not, making adjustments as needed. The content likely uses examples to illustrate these concepts, such as a company launching a new industrial robot product line, pricing it based on customer value perception, and using sales representatives who earn higher than average salaries due to their role in the B2B market. A detailed examination of how marketing strategies are adapted for different types of businesses is presented. learn more

Professions

Sales Director Product Manager Operations Manager Market researcher Marketing Manager Executive Manager Entrepreneur Digital Marketing Specialist Data Scientist Business Owner Business Analyst

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