Marketing Research Process
Free
27 minutes
English

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Description

The subject matter revolves around the marketing research process, a crucial component of capturing market insights. It delves into understanding how businesses gather and utilize relevant data to inform their decisions. This involves exploring various sources of information, including internal databases that store data collected from different points of sale or other places within an organization. External routes for gathering intelligence are also examined, such as feedback from customers or competitors. The presentation highlights the importance of database management and data mining in extracting valuable insights from this accumulated data. It aims to equip viewers with a comprehensive understanding of how businesses can harness market research to make informed decisions. The focus is on factual aspects of these processes, but some assumptions are made about their relevance and application. No specific business or organizational context is given, so the content remains general in nature. learn more

Professions

Market Analyst B2B Marketing Specialist Customer Insights Manager Market Research Manager Data Scientist Operations Manager Product Manager Marketing Consultant Business Intelligence Analyst Digital Marketing Specialist Market researcher Business Development Manager Marketing Researcher Marketer Management Consultant Business Analyst Sales Manager Strategy Consultant Brand Manager E-commerce Marketer Marketing Manager Advertising Executive Digital Marketing Expert Marketing Director Entrepreneur

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