Non-Skippable in-stream Youtube Video Ads in Google Ad Digital Marketing Course
Free
12 minutes
English

Provided by

Youtube is a video-sharing platform that offers a wide variety of educational content, including lectures, tutorials, and courses on a wide range of subjects....

Description

Non-skippable in-stream YouTube ads are designed for brand awareness and to get maximum views over short videos, typically up to 15 seconds in length. These ads require viewers to wait until the entire ad has completed before watching their desired content. The key aspect of these ads is that they cannot be skipped by users, making them ideal for brands looking to showcase their message without interruption. In this context, views and impressions are essentially the same metric since users don't have the option to skip the ads. Brands utilizing non-skippable in-stream YouTube ads pay based on CPM (cost per thousand impressions), with charges incurred when a user watches the complete ad. This payment structure encourages brands to focus on creating engaging content that resonates with their target audience within the short time frame allotted for these ads. The strategy allows brands to ensure their message is seen by all users, eliminating the possibility of viewers skipping the ad and missing out on brand awareness. Overall, non-skippable in-stream YouTube ads offer a unique opportunity for brands to connect with their audience without the option for skip-based engagement. learn more

Professions

YouTube advertiser Video Producer Social Media Manager online marketing expert Online Entrepreneur Media Planner Marketing Analyst Google Ads Specialist Digital marketer Advertising Executive

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