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Description
The content discusses two primary aspects of website design for SEO: responsiveness and speed. Responsiveness refers to a website's ability to adapt to different screen sizes and devices. The author stresses the importance of ensuring that the site is responsive, as non-compliance can result in Google penalties. This, in turn, affects search engine rankings. On the other hand, website speed is crucial because slow websites are also penalized by Google. Additionally, fast-loading sites have lower bounce rates, which increases their chances of ranking higher in search results. A quick and responsive site doesn't necessarily require an aesthetically pleasing design; functionality takes precedence over visual appeal. The author recommends a simple color scheme like white and blue for the initial website design.
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