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Description
In this video, Creative Director Jeppe Aaen discusses the value of saying no in the creative process. He shares his personal journey towards embracing this concept, including the challenges he faced and the benefits it brought to his work. Jeppe highlights how saying no can lead to more authentic and meaningful projects, as well as increased confidence in one's creative decisions. He also provides practical advice for creatives looking to implement this approach in their own work, such as setting boundaries, being assertive, and trusting one's instincts. Throughout the video, Jeppe's passion and expertise shine through, offering a valuable insight into the world of creative direction.