- Klicken Sie hier, wenn Sie den richtigen Beruf eingegeben haben.
- List is empty.
Kurse für den Beruf Sales Manager
600+ Kurse
What's holding you back
The subject matter of this content revolves around the struggles of small consulting firms that aim to scale their business beyond a million dollars in revenue. It delves into the common mistakes and misconceptions that prevent these firms from achieving their growth goals. The conversation is centered around identifying the root causes of these challenges, which might not be what one would expect. By examining the strategies and mindset of small consulting firms, this content provides valuable insights for those seeking to overcome similar obstacles. It also touches on the importance of adapting to today's marketplace and leveraging effective client value creation. The tone is informal and conversational, making it relatable and engaging for the audience. Overall, the focus is on sparking meaningful discussions and exploring innovative solutions to help small consulting firms succeed in their growth aspirations.
Leading Productive One-on-One Meetings
Learn how to lead productive one-on-one meetings to increase productivity and foster accountability among your employees.
Customer Touch Points Soft Skills Skills training TutorialsPoint
The subject matter delves into the definition of a touch point, which refers to any interaction where a potential or actual customer has an experience with a particular business. This can occur before, during, or after a purchase. The content highlights the significance of customers as the lifeline of any business and how retaining them is essential for success. It emphasizes the importance of engaging customers at every touch point, making their experience seamless across various interactions such as online platforms (e.g., website), offline spaces (e.g., retail stores), and social media. The educational material also touches upon mapping a customer's journey across these different touch points, defining optimal experiences at each stage, and why this is crucial for businesses seeking to build strong relationships with their customers.
Email nurture in Pipedrive
The subject matter covered in this content revolves around setting up an automated email sequence using Pipedrive's advanced automation features. Specifically, it focuses on creating a follow-up system that triggers when a new deal is created in the pipeline. The primary objective is to send a series of emails to the contact person on the deal, nudging them to schedule a call with the sales team. This involves configuring an automation workflow within Pipedrive that requires the advanced subscription plan for access. The content implies that users already have some basic understanding of Pipedrive and its features, but may need guidance on setting up more complex automations like this one. It's also suggested that users can upgrade their Pipedrive subscription to unlock additional features necessary for triggered automations. The email sequence itself is designed to be simple yet effective, with a primary goal of booking a call with the sales team and sending follow-up reminders if the contact person doesn't respond initially.
Difficult Conversations - Business Analysis Live by the International Institute of Business Analysis
The International Institute of Business Analysis (IBA) brings together two experts from the field of business analysis for an informal discussion about difficult conversations in a professional setting. They focus on strategies and approaches that can be used by business analysts to navigate tough talks with stakeholders, colleagues, or clients. The conversation highlights the importance of effective communication in resolving conflicts, clarifying expectations, and building trust. The speakers share their experiences and provide practical advice on how to approach difficult conversations, including topics like giving feedback, addressing disagreements, and handling sensitive issues. They also discuss the role of active listening, empathy, and clear communication in de-escalating conflicts and finding mutually beneficial solutions. The discussion is not limited to specific scenarios or case studies but rather provides general guidance on how business analysts can improve their communication skills and become more effective in navigating difficult conversations. Throughout the conversation, the speakers emphasize the value of self-awareness, emotional intelligence, and adaptability in dealing with complex situations.
Audience Engagement Brand Management Marketing Impact Podcast Episode 11
The discussion revolves around the concept of brand engagement, which is essential for businesses to foster meaningful relationships with their customers. This involves a two-way communication process where brands listen to consumers' feedback and adapt their strategies accordingly. The evolution of marketing from one-way channels like TV, radio, and print to interactive platforms such as social media has given consumers more control over the narrative. Some companies were initially hesitant about this shift, fearing they would lose control of their brand's image. However, successful brands have learned to harness the power of engagement by creating a dialogue with their customers. This approach allows businesses to gather valuable insights and make informed decisions that cater to their target audience's needs. The conversation also touches upon the role of employee engagement in promoting a company's brand. It suggests that employees can be powerful advocates for the brand, provided they are engaged and aligned with its values. Furthermore, the discussion explores how brands can use different techniques and strategies outlined in marketing expert Nicholas Allen's book 'Heavyweight Marketing' to build champion brands.
Marketing Research Process
The subject matter revolves around the marketing research process, a crucial component of capturing market insights. It delves into understanding how businesses gather and utilize relevant data to inform their decisions. This involves exploring various sources of information, including internal databases that store data collected from different points of sale or other places within an organization. External routes for gathering intelligence are also examined, such as feedback from customers or competitors. The presentation highlights the importance of database management and data mining in extracting valuable insights from this accumulated data. It aims to equip viewers with a comprehensive understanding of how businesses can harness market research to make informed decisions. The focus is on factual aspects of these processes, but some assumptions are made about their relevance and application. No specific business or organizational context is given, so the content remains general in nature.
Raising Funds for Your Startup
Understand the process of funding a start up Almost all startups need external financing, but new entrepreneurs rarely have training in fundraising. On this course, you’ll learn the basics of financing a start-up. You’ll explore how important financial backing is for success and how to attract and negotiate with investors. This course is also available in French. To join the French run of the course, visit the course page. This course is aimed at entrepreneurs who are considering or preparing a financing round. It can also be useful for students of entrepreneurship or management, and to anyone wishing to get a better understanding of the actors, processes and consequences of a financing round. A general knowledge in business will help, though it is not required. This course is taught by a French team, but all course resources will be in English or subtitled in English.
Women in Leadership Shifting Your Mindset for Extraordinary Performance
The content revolves around Dr. Trish Mormon's expertise in strategic leadership, growth, and innovation. It delves into the specifics of women's empowerment through mindset shifts, drawing on her extensive experience working with corporate audiences and leadership development programs. The discussion highlights the significance of understanding one's own strengths, weaknesses, values, and motivations for achieving success in high-stakes environments. A key focus is on developing a growth mindset – an essential quality for effective leaders who can adapt to changing circumstances and foster innovation within their teams. Additionally, the conversation touches upon the importance of self-awareness, intentional decision-making, and emotional intelligence as critical components for empowering women in leadership roles. The session also explores practical strategies for overcoming obstacles, building confidence, and cultivating resilience – all crucial factors for achieving extraordinary performance.
Startup Growth Hacking (How to Double Down on One Growth Engine to Accelerate SaaS Growth in 2020)
The video delves into the concept of growth hacking for SaaS businesses, emphasizing the need to find one's 'one growth engine'. This involves identifying what drives growth in a business and focusing on that particular aspect. The speaker highlights how ToutApp managed to scale by concentrating on their sales engagement platform, which was in high demand due to market trends. They also mention the importance of educating customers about the benefits of a product or service. Additionally, the video touches upon the idea of finding natural pull in the market and leveraging it to drive growth. The speaker suggests that this approach can help businesses grow faster by focusing on what moves their business forward rather than trying to do more things. Overall, the video provides insights into how SaaS businesses can scale by identifying their one growth engine and focusing on it.
Project Management for Business Professionals
This course provides an introduction to the concepts, techniques, and principles of project management. Primary emphasis will be on learning the project management process outlined in the Project Management Institute's PMBOK Guide (Project Management Body of Knowledge Guide). Agile, extreme, and other variations of project management will be discussed and their key features related to the PMBOK Guide. Upon completion of the course students will be able to plan, schedule, budget, estimate, control, and monitor projects. In addition, they will become familiar with resource allocation, resource loading and the creation and use of GANTT and PERT charts. Purchase of the PMBOK Guide for use as a text is optional. For those wanting to use this course to support new or continuing certification by the Project Management Institute (PMI), purchasing the text is recommended. A certificate and supporting documentation is available for a fee upon completion of this course. This certificate can be used to meet professional development requirements for the PMI’s Project Management Professional (PMP) certification.
Leadership Skills for New Managers
You’ve been a successful individual contributor at your company for years. Now you’re starting to feel like you need more. The logical step is to become a manager—taking on more responsibility, making more of an impact and getting higher compensation.But how should you go about making such a major transition? Will your company and team be able to see you as a manager? Do you have what it takes to succeed in that new role?This course is all about taking the momentous step from individual contributor to manager. Experienced consultant and coach Cory Caprista will highlight the differences between the two positions and what you need to do to successfully move into a management role.In this class, you’ll learn how to: Develop the habits of great managers and apply them to achieve performance improvements. Discover the areas of growth you’ll need for continued improvement over time. Employ the elements of great management. Invest the right amount of time and energy in each area of management. Understand what high-quality management looks like. Surmount a lack of formal training. Overcome your own negative or limiting patterns that create resistance to success. Deal with low team engagement, negative team culture and high employee turnover.
How To Create a Limited-Time Offer To Boost Cash (5 Key Strategies for SaaS)
The content covers the topic of creating limited-time offers specifically designed for Software as a Service (SaaS) businesses. It aims to help entrepreneurs understand how to create such offers that can significantly boost their cash flow. The main emphasis is on crafting an offer that attracts high-quality customers, generates revenue, and does not put undue pressure on the business. One of the key points discussed is the importance of avoiding lifetime offers or fixed prices forever, as these can attract customers looking for a good deal rather than a solution to their problems. Instead, the focus should be on creating limited-time offers that are time-sensitive and exclusive, making them more appealing and increasing the likelihood of success. The content also touches upon strategies for launching such offers during peak sales periods like Cyber Monday or Black Friday. It highlights the potential pitfalls of not understanding these frameworks and how it can lead to businesses breaking under the pressure of these sales. By providing a structured approach to creating limited-time offers, this content aims to empower SaaS entrepreneurs with the knowledge needed to successfully implement these strategies in their own businesses.
Executing Breakthrough Innovations with the Three Box Solution
When companies launch Box 3 innovation initiatives, they typically allot most of their time and energy to the thrilling hunt for the breakthrough idea. That much-ballyhooed burst of inspiration is merely a starting point. The real innovation challenge lies beyond the idea. It lies in a long, hard journey—from imagination to impact. In this course, part of the Leading Innovation Professional Certificate program, Vijay Govindarajan (VG) reveals how to execute a Box 3 innovation initiative. The crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two. This course is based on the frameworks and ideas from The Three Box Solution: A Strategy for Leading Innovation book. Using three modules, VG shows you how to: Build the right team for your innovation initiative: Determine who will be on the team, how it will be structured, and how it can partner with ongoing operations. Anticipate and prevent conflicts. Run a disciplined experiment: Test assumptions, translate results into new knowledge, and measure progress. The content of this course is relevant for a large corporation, a mid-size business, a startup or a nonprofit organization. Because innovation is a team sport, the course is useful for individuals who intend to advance careers in R&D, Engineering, Manufacturing, Marketing, Sales, Service, Human Resources, Accounting, and Finance.
PRDV224: Leadership and Teams
Explore the fundamentals of effective leadership and team dynamics in this 7-hour course. Delve into key leadership concepts, team formation principles, and essential team management strategies. Gain practical insights to enhance your ability to lead and collaborate within diverse organizational settings. Develop crucial skills for fostering team cohesion, managing conflicts, and driving team performance. Conclude with a comprehensive final exam to solidify your understanding and earn a certificate of completion.
Learning Excel Pivot Tables in 2021
In this video, the speaker will be discussing Excel pivot tables in 2021, specifically focusing on the new features and functions introduced in the latest update. The video will cover how to organize data inside a spreadsheet, learn about tools such as the sort function and X lookup, and insert pivot tables. The speaker will also demonstrate how to relate data from different tables and extract data from one table to merge it with another. Additionally, they will discuss how to set defaults for pivot table layouts and update values within the table. The video aims to provide viewers with a comprehensive understanding of Excel pivot tables in 2021 and their capabilities.
Lec 40 - B2B Pricing Introduction
The topic of B2B pricing is discussed in detail. The content explains how price is the only component of the marketing mix that generates revenue, unlike other elements which contribute to costs. This distinction underscores the critical role pricing plays in business-to-business marketing. The concept of costs associated with various functions such as raw materials, logistics, insurance, obsolescence, supply chain, and human resources is explored. It's noted that these costs are added up and do not generate revenue. In contrast, price is the key factor that leads to revenue. Therefore, proper pricing strategies are considered crucial for organizations. The importance of understanding how pricing impacts markets, especially in B2B settings, is also stressed.
Introduction to Marketing: Omnichannel Marketing and Analysis
Discover the power of multichannel marketing Effective communication requires selecting the appropriate marketing channels to deliver your message to your target audience. With so many channels to use – both online and offline – careful consideration can increase your chances of success. On this course, you’ll explore each available marketing channel and learn how to determine the best ones for each audience and campaign. Find out why offline channels are still relevant in today’s digital marketing As digital marketing becomes increasingly in demand, a lot of marketers forget the offline channels that served the industry well before social media and Google Ads came along. Television marketing, radio marketing, and print marketing are still extremely useful especially when used together with digital channels, so it’s important for marketers to learn how to utilise them effectively. Learn how and when to test your marketing activities Marketing isn’t about finding the perfect answer the first time, which is why testing is so crucial. You’ll find out the key areas to test across your marketing activity and then discuss what you need to consider when implementing a testing plan. Develop and use campaign insights to improve your marketing Using research and analysis to constantly test, monitor, learn, and improve your marketing activities is a continuous cycle for marketers. Why and how do you analyse your marketing campaigns? And where should analysis and insights sit in your campaign planning process? This course will give you the skills and techniques to discover useful insights to keep improving your marketing activities. This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry. It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.
A channel partner strategy in 4 steps and 60 seconds
The content focuses on the concept of a sales channel and its importance in business. It explains that marketers often use the term 'channel' to refer to tactics like radio or TV ads, while salespeople and BTV marketers use it to mean the direct or indirect sales process. The correct understanding of this concept is crucial for businesses to choose the right channel partner strategy. This strategy involves selecting the most effective method to reach customers with a product or service. The content emphasizes that instead of focusing on what kind of channel will serve them best, businesses should consider their target audience and how they can effectively engage with them through different channels. It also highlights the importance of understanding the customer's needs and preferences when developing an effective sales channel strategy. Additionally, the content touches on the idea that businesses often prioritize their own needs over those of their customers, which can lead to ineffective strategies. The four-step process outlined in the content provides a clear guide for businesses to create a tailored sales channel strategy that suits their specific goals and target audience.
Delivery Prices Odoo Sales
The content focuses on setting up delivery prices and charges within the software tool called Odoo Sales. Two main methods of pricing are discussed: fixed price and rule-based pricing. The viewer will learn how to determine which method is best for their business, based on product type and weight. For example, a fixed price might be charged for small non-furniture items, while different amounts can be charged based on weight for heavier items. This approach allows businesses to have flexibility in their delivery fees. Odoo's customization options are highlighted as a key benefit, enabling users to tailor delivery prices to fit unique business needs. Additionally, the content mentions seamless integrations with major shipping services like FedEx and UPS. These integrations ensure that deliveries are quick, easy, and reliable.
ARPIT Refresher Course In Commerce
Engage in a comprehensive 16-week refresher course in Commerce offered by the prestigious Shri Ram College of Commerce. Delve into advanced topics and current trends in the field, enhancing your knowledge and skills through expert-led lectures, case studies, and interactive sessions. Explore key areas such as financial management, business ethics, global trade, and emerging market dynamics. Benefit from the institution's renowned faculty and industry connections, gaining valuable insights applicable to both academic and professional settings. Refresh your understanding of core commerce concepts while staying abreast of the latest developments in the business world.
Ultimate Guide Getting started with Pipedrive (Video #1)
Pipedrive is a sales CRM that helps you track sales opportunities and manage deals through various stages of the sales process. This guide covers the essential aspects of getting started with Pipedrive, making it an ideal resource for beginners. It explains how to customize your account to suit your needs and use the tool effectively on a daily basis. The video provides an overview of the different tools and features available in Pipedrive, enabling you to understand its capabilities and make informed decisions about using it. By following this guide, you'll be able to set up your Pipedrive account, track sales opportunities, store relevant information, create activities for follow-ups, and monitor email communication with potential clients. The video assumes no prior knowledge of Pipedrive or similar sales CRMs like Salesforce, Monday, or HubSpot, making it accessible to those new to the platform.
90 Day Plan for the First VP of Customer Success
The content discusses the importance of understanding the concept of a 30-60-90 day plan in the context of becoming a VP of Customer Success. It highlights that this plan should be built before taking on the role and constantly updated throughout. The author suggests that there are three main topics to consider for success in customer success: these are not explicitly stated, but they relate to building and maintaining a successful strategy. A crucial aspect is starting with sales, understanding your ideal customer, and then transitioning into customer success. This process involves getting familiar with the company's platform and technology, as well as its customers' needs. The content emphasizes that customer success starts with sales and requires a deep understanding of the target market. It implies that building strong relationships with customers is key to long-term satisfaction and retention. The author also mentions the importance of internationalization, highlighting that the company has customers in 150 countries worldwide.
Lecture 53 Interactive Behaviour -Part I
The content discusses the importance of understanding human interactions, which involve conflicts and competitions over scarce resources. It highlights how people can resolve these conflicts by acknowledging their own emotions and those of others. The discussion touches upon the concept of interrelationships and the role of emotional intelligence in fostering healthy communication. The content also explores the impact of past experiences, hidden fears, and motives on human behavior, which can modulate interactions and lead to interpersonal conflicts. Additionally, it emphasizes the significance of empathy and mutual understanding in resolving disputes and promoting harmonious relationships. Furthermore, the discussion delves into how people share information with each other, either openly or inhibitingly, and the influence of these dynamics on social interactions.
Leadership focused on Human Flourishing
It describes the elements of the Leadership model oriented towards human flourishing, in order to develop leaders who achieve better results. We are facing a world leadership crisis, due to (among other factors) the volatile, uncertain, complex, and ambiguous context we are living in. The world needs self-aware leaders who are also aware of their environment, immersed in a permanent learning process, who are committed, resilient, with a positive vision of the present and the future, who find meaning in their life mission, and who flourish by contributing to the flourishing of others. This course will bring the necessary tools to develop a human-flourishing-oriented-leadership.
Build the ULTIMATE Excel Dashboard from Scratch
The educational content covers building an interactive sales dashboard in Excel, focusing on dynamic updating based on user preferences. It involves analyzing the provided Adidas sales database to create a comprehensive understanding of financial data. A key component is using pivot tables to organize and summarize large datasets, followed by creating charts for different visuals in the dashboard. The author then guides you through designing the actual dashboard from scratch, incorporating various elements such as product, region, and more. Importantly, the content emphasizes linking all elements dynamically to achieve an interactive experience. By following this process, you'll gain hands-on experience with Excel's features, including inserting pivot tables and creating dynamic dashboards. The goal is to create a user-friendly interface that allows for easy data analysis and visualization.
Salesforce Training Videos For Beginners - 1 Salesforce Administrator Training Simplilearn
The content discusses the importance of branding and customization in Salesforce, particularly for companies using it as a CRM and for branding purposes. It highlights the challenge of choosing the right edition and navigating options such as branding and customization. The video focuses on practical aspects of setting up and customizing the platform to improve user experience and adoption rates. Specifically, it covers topics like streamlining the homepage, creating custom tabs, adding company logos, and uploading a company logo. Additionally, it touches on system settings, including updating the fiscal year and business hours. The content also mentions reporting capabilities and customer interaction through case management. It assumes an audience with little to no experience in Salesforce setup and customization.
Foundations of Marketing Analytics
Class Central Tips In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
Guest Lecture Dr Nishant Tikekar - L1
The subject matter revolves around customer discovery, a process that involves understanding customer needs and desires to launch new products or services. This concept is essential for both startups and established businesses seeking growth. The video delves into the techniques used by companies to attract customers, aiming for maximum numbers and premium-paying clients. It seems to touch upon the idea of creating a magnetic capability in products to draw in customers. The speaker appears to be an expert in medical devices, drawing from their experience in research and publication. The content assumes some prior knowledge of business fundamentals, likely targeting individuals with a basic understanding of entrepreneurial principles. The video's focus on customer discovery suggests it will explore methods for businesses to identify and cater to customer needs effectively. It might also cover strategies for product development that align with customer demands. Overall, the subject matter is centered around creating effective business growth through a deeper understanding of customers' needs.
Market Research
Class Central Tips "Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
EN
What's holding you back
The subject matter of this content revolves around the struggles of small consulting firms that aim to scale their business beyond a million dollars in revenue. It delves into the common mistakes and misconceptions that prevent these firms from achieving their growth goals. The conversation is centered around identifying the root causes of these challenges, which might not be what one would expect. By examining the strategies and mindset of small consulting firms, this content provides valuable insights for those seeking to overcome similar obstacles. It also touches on the importance of adapting to today's marketplace and leveraging effective client value creation. The tone is informal and conversational, making it relatable and engaging for the audience. Overall, the focus is on sparking meaningful discussions and exploring innovative solutions to help small consulting firms succeed in their growth aspirations.
EN
Leading Productive One-on-One Meetings
Learn how to lead productive one-on-one meetings to increase productivity and foster accountability among your employees.
EN
Customer Touch Points Soft Skills Skills training TutorialsPoint
The subject matter delves into the definition of a touch point, which refers to any interaction where a potential or actual customer has an experience with a particular business. This can occur before, during, or after a purchase. The content highlights the significance of customers as the lifeline of any business and how retaining them is essential for success. It emphasizes the importance of engaging customers at every touch point, making their experience seamless across various interactions such as online platforms (e.g., website), offline spaces (e.g., retail stores), and social media. The educational material also touches upon mapping a customer's journey across these different touch points, defining optimal experiences at each stage, and why this is crucial for businesses seeking to build strong relationships with their customers.
EN
Email nurture in Pipedrive
The subject matter covered in this content revolves around setting up an automated email sequence using Pipedrive's advanced automation features. Specifically, it focuses on creating a follow-up system that triggers when a new deal is created in the pipeline. The primary objective is to send a series of emails to the contact person on the deal, nudging them to schedule a call with the sales team. This involves configuring an automation workflow within Pipedrive that requires the advanced subscription plan for access. The content implies that users already have some basic understanding of Pipedrive and its features, but may need guidance on setting up more complex automations like this one. It's also suggested that users can upgrade their Pipedrive subscription to unlock additional features necessary for triggered automations. The email sequence itself is designed to be simple yet effective, with a primary goal of booking a call with the sales team and sending follow-up reminders if the contact person doesn't respond initially.
EN
Difficult Conversations - Business Analysis Live by the International Institute of Business Analysis
The International Institute of Business Analysis (IBA) brings together two experts from the field of business analysis for an informal discussion about difficult conversations in a professional setting. They focus on strategies and approaches that can be used by business analysts to navigate tough talks with stakeholders, colleagues, or clients. The conversation highlights the importance of effective communication in resolving conflicts, clarifying expectations, and building trust. The speakers share their experiences and provide practical advice on how to approach difficult conversations, including topics like giving feedback, addressing disagreements, and handling sensitive issues. They also discuss the role of active listening, empathy, and clear communication in de-escalating conflicts and finding mutually beneficial solutions. The discussion is not limited to specific scenarios or case studies but rather provides general guidance on how business analysts can improve their communication skills and become more effective in navigating difficult conversations. Throughout the conversation, the speakers emphasize the value of self-awareness, emotional intelligence, and adaptability in dealing with complex situations.
EN
Audience Engagement Brand Management Marketing Impact Podcast Episode 11
The discussion revolves around the concept of brand engagement, which is essential for businesses to foster meaningful relationships with their customers. This involves a two-way communication process where brands listen to consumers' feedback and adapt their strategies accordingly. The evolution of marketing from one-way channels like TV, radio, and print to interactive platforms such as social media has given consumers more control over the narrative. Some companies were initially hesitant about this shift, fearing they would lose control of their brand's image. However, successful brands have learned to harness the power of engagement by creating a dialogue with their customers. This approach allows businesses to gather valuable insights and make informed decisions that cater to their target audience's needs. The conversation also touches upon the role of employee engagement in promoting a company's brand. It suggests that employees can be powerful advocates for the brand, provided they are engaged and aligned with its values. Furthermore, the discussion explores how brands can use different techniques and strategies outlined in marketing expert Nicholas Allen's book 'Heavyweight Marketing' to build champion brands.
EN
Marketing Research Process
The subject matter revolves around the marketing research process, a crucial component of capturing market insights. It delves into understanding how businesses gather and utilize relevant data to inform their decisions. This involves exploring various sources of information, including internal databases that store data collected from different points of sale or other places within an organization. External routes for gathering intelligence are also examined, such as feedback from customers or competitors. The presentation highlights the importance of database management and data mining in extracting valuable insights from this accumulated data. It aims to equip viewers with a comprehensive understanding of how businesses can harness market research to make informed decisions. The focus is on factual aspects of these processes, but some assumptions are made about their relevance and application. No specific business or organizational context is given, so the content remains general in nature.
EN
Raising Funds for Your Startup
Understand the process of funding a start up Almost all startups need external financing, but new entrepreneurs rarely have training in fundraising. On this course, you’ll learn the basics of financing a start-up. You’ll explore how important financial backing is for success and how to attract and negotiate with investors. This course is also available in French. To join the French run of the course, visit the course page. This course is aimed at entrepreneurs who are considering or preparing a financing round. It can also be useful for students of entrepreneurship or management, and to anyone wishing to get a better understanding of the actors, processes and consequences of a financing round. A general knowledge in business will help, though it is not required. This course is taught by a French team, but all course resources will be in English or subtitled in English.
EN
Women in Leadership Shifting Your Mindset for Extraordinary Performance
The content revolves around Dr. Trish Mormon's expertise in strategic leadership, growth, and innovation. It delves into the specifics of women's empowerment through mindset shifts, drawing on her extensive experience working with corporate audiences and leadership development programs. The discussion highlights the significance of understanding one's own strengths, weaknesses, values, and motivations for achieving success in high-stakes environments. A key focus is on developing a growth mindset – an essential quality for effective leaders who can adapt to changing circumstances and foster innovation within their teams. Additionally, the conversation touches upon the importance of self-awareness, intentional decision-making, and emotional intelligence as critical components for empowering women in leadership roles. The session also explores practical strategies for overcoming obstacles, building confidence, and cultivating resilience – all crucial factors for achieving extraordinary performance.
EN
Startup Growth Hacking (How to Double Down on One Growth Engine to Accelerate SaaS Growth in 2020)
The video delves into the concept of growth hacking for SaaS businesses, emphasizing the need to find one's 'one growth engine'. This involves identifying what drives growth in a business and focusing on that particular aspect. The speaker highlights how ToutApp managed to scale by concentrating on their sales engagement platform, which was in high demand due to market trends. They also mention the importance of educating customers about the benefits of a product or service. Additionally, the video touches upon the idea of finding natural pull in the market and leveraging it to drive growth. The speaker suggests that this approach can help businesses grow faster by focusing on what moves their business forward rather than trying to do more things. Overall, the video provides insights into how SaaS businesses can scale by identifying their one growth engine and focusing on it.
EN
Project Management for Business Professionals
This course provides an introduction to the concepts, techniques, and principles of project management. Primary emphasis will be on learning the project management process outlined in the Project Management Institute's PMBOK Guide (Project Management Body of Knowledge Guide). Agile, extreme, and other variations of project management will be discussed and their key features related to the PMBOK Guide. Upon completion of the course students will be able to plan, schedule, budget, estimate, control, and monitor projects. In addition, they will become familiar with resource allocation, resource loading and the creation and use of GANTT and PERT charts. Purchase of the PMBOK Guide for use as a text is optional. For those wanting to use this course to support new or continuing certification by the Project Management Institute (PMI), purchasing the text is recommended. A certificate and supporting documentation is available for a fee upon completion of this course. This certificate can be used to meet professional development requirements for the PMI’s Project Management Professional (PMP) certification.
EN
Leadership Skills for New Managers
You’ve been a successful individual contributor at your company for years. Now you’re starting to feel like you need more. The logical step is to become a manager—taking on more responsibility, making more of an impact and getting higher compensation.But how should you go about making such a major transition? Will your company and team be able to see you as a manager? Do you have what it takes to succeed in that new role?This course is all about taking the momentous step from individual contributor to manager. Experienced consultant and coach Cory Caprista will highlight the differences between the two positions and what you need to do to successfully move into a management role.In this class, you’ll learn how to: Develop the habits of great managers and apply them to achieve performance improvements. Discover the areas of growth you’ll need for continued improvement over time. Employ the elements of great management. Invest the right amount of time and energy in each area of management. Understand what high-quality management looks like. Surmount a lack of formal training. Overcome your own negative or limiting patterns that create resistance to success. Deal with low team engagement, negative team culture and high employee turnover.
EN
How To Create a Limited-Time Offer To Boost Cash (5 Key Strategies for SaaS)
The content covers the topic of creating limited-time offers specifically designed for Software as a Service (SaaS) businesses. It aims to help entrepreneurs understand how to create such offers that can significantly boost their cash flow. The main emphasis is on crafting an offer that attracts high-quality customers, generates revenue, and does not put undue pressure on the business. One of the key points discussed is the importance of avoiding lifetime offers or fixed prices forever, as these can attract customers looking for a good deal rather than a solution to their problems. Instead, the focus should be on creating limited-time offers that are time-sensitive and exclusive, making them more appealing and increasing the likelihood of success. The content also touches upon strategies for launching such offers during peak sales periods like Cyber Monday or Black Friday. It highlights the potential pitfalls of not understanding these frameworks and how it can lead to businesses breaking under the pressure of these sales. By providing a structured approach to creating limited-time offers, this content aims to empower SaaS entrepreneurs with the knowledge needed to successfully implement these strategies in their own businesses.
EN
Executing Breakthrough Innovations with the Three Box Solution
When companies launch Box 3 innovation initiatives, they typically allot most of their time and energy to the thrilling hunt for the breakthrough idea. That much-ballyhooed burst of inspiration is merely a starting point. The real innovation challenge lies beyond the idea. It lies in a long, hard journey—from imagination to impact. In this course, part of the Leading Innovation Professional Certificate program, Vijay Govindarajan (VG) reveals how to execute a Box 3 innovation initiative. The crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two. This course is based on the frameworks and ideas from The Three Box Solution: A Strategy for Leading Innovation book. Using three modules, VG shows you how to: Build the right team for your innovation initiative: Determine who will be on the team, how it will be structured, and how it can partner with ongoing operations. Anticipate and prevent conflicts. Run a disciplined experiment: Test assumptions, translate results into new knowledge, and measure progress. The content of this course is relevant for a large corporation, a mid-size business, a startup or a nonprofit organization. Because innovation is a team sport, the course is useful for individuals who intend to advance careers in R&D, Engineering, Manufacturing, Marketing, Sales, Service, Human Resources, Accounting, and Finance.
EN
PRDV224: Leadership and Teams
Explore the fundamentals of effective leadership and team dynamics in this 7-hour course. Delve into key leadership concepts, team formation principles, and essential team management strategies. Gain practical insights to enhance your ability to lead and collaborate within diverse organizational settings. Develop crucial skills for fostering team cohesion, managing conflicts, and driving team performance. Conclude with a comprehensive final exam to solidify your understanding and earn a certificate of completion.
EN
Learning Excel Pivot Tables in 2021
In this video, the speaker will be discussing Excel pivot tables in 2021, specifically focusing on the new features and functions introduced in the latest update. The video will cover how to organize data inside a spreadsheet, learn about tools such as the sort function and X lookup, and insert pivot tables. The speaker will also demonstrate how to relate data from different tables and extract data from one table to merge it with another. Additionally, they will discuss how to set defaults for pivot table layouts and update values within the table. The video aims to provide viewers with a comprehensive understanding of Excel pivot tables in 2021 and their capabilities.
EN
Lec 40 - B2B Pricing Introduction
The topic of B2B pricing is discussed in detail. The content explains how price is the only component of the marketing mix that generates revenue, unlike other elements which contribute to costs. This distinction underscores the critical role pricing plays in business-to-business marketing. The concept of costs associated with various functions such as raw materials, logistics, insurance, obsolescence, supply chain, and human resources is explored. It's noted that these costs are added up and do not generate revenue. In contrast, price is the key factor that leads to revenue. Therefore, proper pricing strategies are considered crucial for organizations. The importance of understanding how pricing impacts markets, especially in B2B settings, is also stressed.
EN
Introduction to Marketing: Omnichannel Marketing and Analysis
Discover the power of multichannel marketing Effective communication requires selecting the appropriate marketing channels to deliver your message to your target audience. With so many channels to use – both online and offline – careful consideration can increase your chances of success. On this course, you’ll explore each available marketing channel and learn how to determine the best ones for each audience and campaign. Find out why offline channels are still relevant in today’s digital marketing As digital marketing becomes increasingly in demand, a lot of marketers forget the offline channels that served the industry well before social media and Google Ads came along. Television marketing, radio marketing, and print marketing are still extremely useful especially when used together with digital channels, so it’s important for marketers to learn how to utilise them effectively. Learn how and when to test your marketing activities Marketing isn’t about finding the perfect answer the first time, which is why testing is so crucial. You’ll find out the key areas to test across your marketing activity and then discuss what you need to consider when implementing a testing plan. Develop and use campaign insights to improve your marketing Using research and analysis to constantly test, monitor, learn, and improve your marketing activities is a continuous cycle for marketers. Why and how do you analyse your marketing campaigns? And where should analysis and insights sit in your campaign planning process? This course will give you the skills and techniques to discover useful insights to keep improving your marketing activities. This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry. It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.
EN
A channel partner strategy in 4 steps and 60 seconds
The content focuses on the concept of a sales channel and its importance in business. It explains that marketers often use the term 'channel' to refer to tactics like radio or TV ads, while salespeople and BTV marketers use it to mean the direct or indirect sales process. The correct understanding of this concept is crucial for businesses to choose the right channel partner strategy. This strategy involves selecting the most effective method to reach customers with a product or service. The content emphasizes that instead of focusing on what kind of channel will serve them best, businesses should consider their target audience and how they can effectively engage with them through different channels. It also highlights the importance of understanding the customer's needs and preferences when developing an effective sales channel strategy. Additionally, the content touches on the idea that businesses often prioritize their own needs over those of their customers, which can lead to ineffective strategies. The four-step process outlined in the content provides a clear guide for businesses to create a tailored sales channel strategy that suits their specific goals and target audience.
EN
Delivery Prices Odoo Sales
The content focuses on setting up delivery prices and charges within the software tool called Odoo Sales. Two main methods of pricing are discussed: fixed price and rule-based pricing. The viewer will learn how to determine which method is best for their business, based on product type and weight. For example, a fixed price might be charged for small non-furniture items, while different amounts can be charged based on weight for heavier items. This approach allows businesses to have flexibility in their delivery fees. Odoo's customization options are highlighted as a key benefit, enabling users to tailor delivery prices to fit unique business needs. Additionally, the content mentions seamless integrations with major shipping services like FedEx and UPS. These integrations ensure that deliveries are quick, easy, and reliable.
EN
ARPIT Refresher Course In Commerce
Engage in a comprehensive 16-week refresher course in Commerce offered by the prestigious Shri Ram College of Commerce. Delve into advanced topics and current trends in the field, enhancing your knowledge and skills through expert-led lectures, case studies, and interactive sessions. Explore key areas such as financial management, business ethics, global trade, and emerging market dynamics. Benefit from the institution's renowned faculty and industry connections, gaining valuable insights applicable to both academic and professional settings. Refresh your understanding of core commerce concepts while staying abreast of the latest developments in the business world.
EN
Ultimate Guide Getting started with Pipedrive (Video #1)
Pipedrive is a sales CRM that helps you track sales opportunities and manage deals through various stages of the sales process. This guide covers the essential aspects of getting started with Pipedrive, making it an ideal resource for beginners. It explains how to customize your account to suit your needs and use the tool effectively on a daily basis. The video provides an overview of the different tools and features available in Pipedrive, enabling you to understand its capabilities and make informed decisions about using it. By following this guide, you'll be able to set up your Pipedrive account, track sales opportunities, store relevant information, create activities for follow-ups, and monitor email communication with potential clients. The video assumes no prior knowledge of Pipedrive or similar sales CRMs like Salesforce, Monday, or HubSpot, making it accessible to those new to the platform.
EN
90 Day Plan for the First VP of Customer Success
The content discusses the importance of understanding the concept of a 30-60-90 day plan in the context of becoming a VP of Customer Success. It highlights that this plan should be built before taking on the role and constantly updated throughout. The author suggests that there are three main topics to consider for success in customer success: these are not explicitly stated, but they relate to building and maintaining a successful strategy. A crucial aspect is starting with sales, understanding your ideal customer, and then transitioning into customer success. This process involves getting familiar with the company's platform and technology, as well as its customers' needs. The content emphasizes that customer success starts with sales and requires a deep understanding of the target market. It implies that building strong relationships with customers is key to long-term satisfaction and retention. The author also mentions the importance of internationalization, highlighting that the company has customers in 150 countries worldwide.
EN
Lecture 53 Interactive Behaviour -Part I
The content discusses the importance of understanding human interactions, which involve conflicts and competitions over scarce resources. It highlights how people can resolve these conflicts by acknowledging their own emotions and those of others. The discussion touches upon the concept of interrelationships and the role of emotional intelligence in fostering healthy communication. The content also explores the impact of past experiences, hidden fears, and motives on human behavior, which can modulate interactions and lead to interpersonal conflicts. Additionally, it emphasizes the significance of empathy and mutual understanding in resolving disputes and promoting harmonious relationships. Furthermore, the discussion delves into how people share information with each other, either openly or inhibitingly, and the influence of these dynamics on social interactions.
EN
Leadership focused on Human Flourishing
It describes the elements of the Leadership model oriented towards human flourishing, in order to develop leaders who achieve better results. We are facing a world leadership crisis, due to (among other factors) the volatile, uncertain, complex, and ambiguous context we are living in. The world needs self-aware leaders who are also aware of their environment, immersed in a permanent learning process, who are committed, resilient, with a positive vision of the present and the future, who find meaning in their life mission, and who flourish by contributing to the flourishing of others. This course will bring the necessary tools to develop a human-flourishing-oriented-leadership.
EN
Build the ULTIMATE Excel Dashboard from Scratch
The educational content covers building an interactive sales dashboard in Excel, focusing on dynamic updating based on user preferences. It involves analyzing the provided Adidas sales database to create a comprehensive understanding of financial data. A key component is using pivot tables to organize and summarize large datasets, followed by creating charts for different visuals in the dashboard. The author then guides you through designing the actual dashboard from scratch, incorporating various elements such as product, region, and more. Importantly, the content emphasizes linking all elements dynamically to achieve an interactive experience. By following this process, you'll gain hands-on experience with Excel's features, including inserting pivot tables and creating dynamic dashboards. The goal is to create a user-friendly interface that allows for easy data analysis and visualization.
EN
Salesforce Training Videos For Beginners - 1 Salesforce Administrator Training Simplilearn
The content discusses the importance of branding and customization in Salesforce, particularly for companies using it as a CRM and for branding purposes. It highlights the challenge of choosing the right edition and navigating options such as branding and customization. The video focuses on practical aspects of setting up and customizing the platform to improve user experience and adoption rates. Specifically, it covers topics like streamlining the homepage, creating custom tabs, adding company logos, and uploading a company logo. Additionally, it touches on system settings, including updating the fiscal year and business hours. The content also mentions reporting capabilities and customer interaction through case management. It assumes an audience with little to no experience in Salesforce setup and customization.
EN
Foundations of Marketing Analytics
Class Central Tips In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
EN
Guest Lecture Dr Nishant Tikekar - L1
The subject matter revolves around customer discovery, a process that involves understanding customer needs and desires to launch new products or services. This concept is essential for both startups and established businesses seeking growth. The video delves into the techniques used by companies to attract customers, aiming for maximum numbers and premium-paying clients. It seems to touch upon the idea of creating a magnetic capability in products to draw in customers. The speaker appears to be an expert in medical devices, drawing from their experience in research and publication. The content assumes some prior knowledge of business fundamentals, likely targeting individuals with a basic understanding of entrepreneurial principles. The video's focus on customer discovery suggests it will explore methods for businesses to identify and cater to customer needs effectively. It might also cover strategies for product development that align with customer demands. Overall, the subject matter is centered around creating effective business growth through a deeper understanding of customers' needs.
EN
Market Research
Class Central Tips "Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
Cookie-Einstellungen
Diese Website verwendet die folgenden Arten von Cookies: unbedingt notwendige, funktionale und Besucherstatistik-Cookies.