Hip-Hop Artists Are the Original Entrepreneurs

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Beschreibung

The video begins by discussing how hip-hop artists have always been entrepreneurs, from the early days of the genre. The speaker highlights examples such as Jay-Z and Puff Daddy who have successfully transitioned into legitimate businessmen. The discussion then shifts to new breeds of networked entrepreneurial hip-hop artists like DJ Khaled and Chance the Rapper, who are using social media in innovative ways to reach their fans. Ryan Leslie, a producer and singer, is also mentioned as someone who has pioneered ideas about going it alone and creating his own marketing and distribution strategies. The speaker notes that these artists are resisting the traditional label structure and instead are taking control of their own artistry and business. The discussion concludes by highlighting the exciting possibilities for creativity and entrepreneurship in the hip-hop industry. lern mehr

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