Transforming a trillion dollar industry
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Adi Ta Taco shares the story of how she and her husband Alon Cohen tried to remodel their San Francisco home but found the process maddening and broken. They then built a system that not only solved their problem but eventually grew into a business that connects 2.4 million architects and remodeling professionals, as well as homeowners and dreamers, through a unique blend of demand aggregator and business process tool. The company has grown to include 40 million monthly unique users and has disrupted the $1.2 trillion home renovation industry. Adi discusses how her company is defining entrepreneurship by building something entirely new where nothing existed before, and how the platform has become a true definition of entrepreneurship.